Seva Evlakhoff

About

Growth & marketing leader who builds teams, creative systems, and scalable acquisition

I build marketing teams, scale ad spend, and figure out why some creatives print money while others burn it. I've taken campaigns from test budgets to 7-figure monthly spend, and killed just as many that looked great on paper but didn't match the market.

Most of my career has been in mobile apps, SaaS, and e-commerce. Equally comfortable in a media buyer's dashboard and in a product strategy meeting.

→ Build and lead UA/marketing teams from zero. Hired, trained, and managed dozens of media buyers across 10+ companies and projects
→ Structured creative testing frameworks. A/B testing in Meta & TikTok, pretesting systems, umbrella tactics, optimizing for CTR, CVR, and CPA across high-volume testing environments
→ Hands-on creative leadership. Concepting, briefing, and managing designers, motion designers, and video makers. Leveraging AI tools (Midjourney, Runway, Claude) to accelerate concept iteration and testing velocity

What I solve

How I help companies grow

Spending but not scaling?

I find what's blocking growth in your creative and targeting, fix it, and build the system to keep scaling. From test budgets to 7-figure monthly spend.

No creative pipeline?

I build end-to-end creative processes: structured A/B testing frameworks, pretesting systems, concept briefing for designers and video makers, and full production workflows. 100+ research projects delivered.

Building a marketing team?

I've hired, trained, and led UA teams across 10+ companies and projects. Full onboarding, documentation, processes, and culture from scratch.

Entering new markets?

Audience research, localized creative, go-to-market strategy. Scaled campaigns across 20+ geos with Tier 1 focus.

Want to launch a new product?

Full go-to-market: positioning, creative strategy, channel selection, budget planning, and team setup. From zero to first users.

Need someone technical who gets marketing?

I build tools, dashboards, and automations. From API integrations to analytics pipelines. Not just running ads, but engineering the systems behind them.

Experience

Career timeline

2025 - Present

Paris, France

Co-Founder

Creagen - Creative Research Agency

Co-founded on-demand creative research agency serving growth teams across mobile apps, SaaS, e-commerce, and fintech
Built and launched Creative Digest, a subscription intelligence product delivering 25+ ad concepts and trend analysis per report
Delivering ad audits, market expansion research, and creative strategy for brands running $5K-50K+/day in ad spend

2022 - 2024

Remote

Senior User Acquisition Manager

Instories (Photo & Video App)

Scaled monthly ad spend 4x across Meta, TikTok, Snapchat, and Google for the flagship iOS app
Conducted 30+ marketing and creative research studies with $40M+ revenue potential
Worked with product and engineering on attribution (Appsflyer, SKAN), analytics (Amplitude, Power BI), budget planning
Led creative strategy: brainstorms, ad concepts, structured A/B testing, creative retrospectives, internal training webinars
Managed TikTok influencer campaigns (TTCC, Spark Ads) with internal creator team

2021 - 2022

Limassol, Cyprus

User Acquisition Lead

LiveXP (Education App)

Built UA strategy from scratch across Meta, Google, TikTok, and Telegram
Improved mobile tracking and attribution working directly with dev teams (SKAN, UX/UI debugging)
Led creative strategy and brand identity: guidelines, video/graphic creatives, briefing designers and motion designers, copywriting
Negotiated and managed partnerships with affiliate networks, agencies, and service providers

2019 - 2021

Lithuania

UA & Media Buying Team Lead

Contract Projects - Dating, Mobile Apps, E-commerce

Built and led UA teams for 3 companies on-demand, each with tailored acquisition strategies
Ran campaigns for e-commerce brands including Joom, Lazada, Lamoda through agency partnerships
Hired, trained, and onboarded media buying managers. Wrote documentation, manuals, training materials
Led integrations with new ad networks, trackers, and analytics tools across diverse verticals

Case Studies

Growth in action

Creative Research

Built a creative intelligence system that generated $40M+ in revenue

How a self-initiated monthly research process uncovered the concept that became the company's top revenue driver across two apps.

Challenge

No structured process for discovering winning creative concepts
Teams relied on gut feeling and surface-level competitor copying
Creative pipeline was reactive, not proactive

What I did

Built a monthly creative research process from scratch, on my own initiative
Analyzed thousands of creatives across niches, competitors, and adjacent markets
Tracked emerging patterns, interesting ideas, and concepts adaptable to our product
Presented findings monthly with actionable concepts for the creative team

$40M+

One concept from this research became the main revenue driver for years. It powered ~90% of daily spend on a second app launch and generated over $40M in combined revenue across both products.

Campaign Architecture

Doubled daily ad spend by rethinking campaign structure

How switching from region-based to language-based targeting unlocked growth that had been stuck for years.

Challenge

Daily spend stuck at $15-20K for years with no clear path to scale
Campaigns structured by GEO tiers (Tier 1, Tier 2) and regions (LATAM, EU)
Creatives were translated and localized per region, but growth had plateaued

What I did

Hypothesized that regional structure was limiting audience reach
Designed experiment: restructure campaigns from region to language targeting
Reached Spanish, French, Korean, Portuguese speakers in the US and globally
Rolled out step by step, measuring incrementality at each stage

Daily ad spend scaled from $15-20K to $30-35K. Unlocked multilingual audiences in every market that were previously invisible under regional targeting.

Audience Discovery

Found untapped audiences that grew daily spend 40% in one month

How data-driven audience research broke through a growth ceiling when new regions, features, and concepts all failed.

Challenge

Core audience was 70% women aged 21-35. Growth had plateaued
Company wanted to expand but nothing worked: new regions, new features, new creative concepts all tested and failed

What I did

Researched US market through public stats, reports, and articles
Mapped audience sizes by segment (gender, age, interests) in Meta
Cross-referenced external data with our internal performance data
Analyzed competitor creatives, positioning, and target audiences
Built top-10 audience shortlist, led brainstorm with creative team, developed testing packs

+40%

2 out of 10 tested audiences hit. Daily spend grew 40% within one month, opening an entirely new growth vector for the company.

Co-Founded

Creagen

On-demand creative research for marketing teams

Products & Services

creagen.eu →

Fresh Concepts & Scaling

New ad concepts from scratch or multiply winners into 30+ variations with briefs and scripts

Ad Audit

What's broken in your ads, why, and a fix-it checklist with quick-win recommendations

Market Expansion

Audience research, competitor mapping, localized concepts, go-to-market strategy

Creative Digest

Subscription reports: 25+ ad concepts, trend analysis, platform strategies per issue

Creative Digest Flagship

Weekly or monthly intelligence reports with hand-picked winning ads, detailed breakdowns, grossing app analysis, new creative trends, platform updates, and actionable takeaways. Covers Meta, TikTok, YouTube, Pinterest, and native platforms.

150+Hours of research

30+Pages per report

25+Creative ideas

5+Platforms

30 minTo read

Digest Example Slides

Creative Digest - Best Meta Ads Analysis

Creative Digest - Best TikTok Ads Analysis

Expertise

Skills, tools & markets

Performance Marketing

Meta Ads (Facebook & Instagram)
TikTok Ads
Google Ads
Snapchat Ads
Native Ad Networks
Affiliate Marketing

Strategy & Research

Creative Testing Frameworks (A/B, Pretesting)
Creative Concepting & Production Briefs
Market Research & Competitor Intelligence
Audience Segmentation
Brand Positioning
Go-to-Market Strategy

Analytics & Attribution

Appsflyer / SKAN
Amplitude
Power BI
Google Analytics
Ad Spy Tools
App Store Intelligence

Leadership & Operations

Team Building & Hiring
Budget Planning & Forecasting
Cross-functional Collaboration
Vendor & Agency Management
Process Documentation
Training & Mentoring

Technical & AI Skills

AI Workflows (Claude, GPT) AI Content Generation Prompt Engineering API Integrations (Stripe, REST, OAuth) Mobile Development (iOS, Android, Capacitor) Swift / SwiftUI React / Node.js / Express MongoDB / Redis Stripe Payments & IAP Sentry / Analytics Pipelines CI/CD & Railway Deployment PWA & Service Workers No-Code & Automation

Markets (Tier 1 focused)

USA UK Europe Australia New Zealand LATAM / Brazil Asia Middle East CIS Africa

Industries

Mobile Apps Photo & Video Health & Fitness Education E-commerce SaaS Fintech Beauty & Care

Growth & marketing leader who builds teams, creative systems, and scalable acquisition

How I help companies grow

Career timeline

Growth in action

Built a creative intelligence system that generated $40M+ in revenue

Challenge

What I did

Doubled daily ad spend by rethinking campaign structure

Challenge

What I did

Found untapped audiences that grew daily spend 40% in one month

Challenge

What I did

Creagen

Products & Services

Fresh Concepts & Scaling

Ad Audit

Market Expansion

Creative Digest

Creative Digest Flagship

Skills, tools & markets

Performance Marketing

Strategy & Research

Analytics & Attribution

Leadership & Operations

Education

Master's, Marketing Management

Bachelor's, Marketing

Languages

International

Let's work together