Growth & Marketing Leader

Seva Evlakhoff

Scaled $25M+ in Meta & TikTok. I build marketing teams, run creative research, and turn ad spend into revenue. Mobile apps, SaaS, e-commerce.

vsevolod.jevlachov@gmail.com LinkedIn Telegram creagen.eu Paris, France
Seva Evlakhoff
$25M+
Ad Spend Managed
10+
Years in Performance Marketing
100+
Research Projects Delivered
$10M+
Revenue From Creative Research
About

Growth & marketing leader who builds teams, creative systems, and scalable acquisition

I build marketing teams, scale ad spend, and figure out why some creatives print money while others burn it. I've taken campaigns from test budgets to 7-figure monthly spend, and killed just as many that looked great on paper but didn't match the market.

Most of my career has been in mobile apps, SaaS, and e-commerce. Equally comfortable in a media buyer's dashboard and in a product strategy meeting.

What I solve

How I help companies grow

Spending but not scaling?
I find what's blocking growth in your creative and targeting, fix it, and build the system to keep scaling. From test budgets to 7-figure monthly spend.
No creative pipeline?
I build end-to-end creative processes: structured A/B testing frameworks, pretesting systems, concept briefing for designers and video makers, and full production workflows. 100+ research projects delivered.
Building a marketing team?
I've hired, trained, and led UA teams across 10+ companies and projects. Full onboarding, documentation, processes, and culture from scratch.
Entering new markets?
Audience research, localized creative, go-to-market strategy. Scaled campaigns across 20+ geos with Tier 1 focus.
Want to launch a new product?
Full go-to-market: positioning, creative strategy, channel selection, budget planning, and team setup. From zero to first users.
Need someone technical who gets marketing?
I build tools, dashboards, and automations. From API integrations to analytics pipelines. Not just running ads, but engineering the systems behind them.
Experience

Career timeline

2025 - Present
Paris, France
Co-Founder
Creagen - Creative Research Agency
  • Co-founded on-demand creative research agency serving growth teams across mobile apps, SaaS, e-commerce, and fintech
  • Built and launched Creative Digest, a subscription intelligence product delivering 25+ ad concepts and trend analysis per report
  • Delivering ad audits, market expansion research, and creative strategy for brands running $5K-50K+/day in ad spend
2022 - 2024
Remote
Senior User Acquisition Manager
Instories (Photo & Video App)
  • Scaled monthly ad spend 4x across Meta, TikTok, Snapchat, and Google for the flagship iOS app
  • Conducted 30+ marketing and creative research studies with $10M+ revenue potential
  • Worked with product and engineering on attribution (Appsflyer, SKAN), analytics (Amplitude, Power BI), budget planning
  • Led creative strategy: brainstorms, ad concepts, structured A/B testing, creative retrospectives, internal training webinars
  • Managed TikTok influencer campaigns (TTCC, Spark Ads) with internal creator team
2021 - 2022
Limassol, Cyprus
User Acquisition Lead
LiveXP (Education App)
  • Built UA strategy from scratch across Meta, Google, TikTok, and Telegram
  • Improved mobile tracking and attribution working directly with dev teams (SKAN, UX/UI debugging)
  • Led creative strategy and brand identity: guidelines, video/graphic creatives, briefing designers and motion designers, copywriting
  • Negotiated and managed partnerships with affiliate networks, agencies, and service providers
2019 - 2021
Lithuania
UA & Media Buying Team Lead
Contract Projects - Dating, Mobile Apps, E-commerce
  • Built and led UA teams for 3 companies on-demand, each with tailored acquisition strategies
  • Ran campaigns for e-commerce brands including Joom, Lazada, Lamoda through agency partnerships
  • Hired, trained, and onboarded media buying managers. Wrote documentation, manuals, training materials
  • Led integrations with new ad networks, trackers, and analytics tools across diverse verticals
Co-Founded

Creagen

On-demand creative research for growth teams

Products & Services

creagen.eu →

Fresh Concepts & Scaling

New ad concepts from scratch or multiply winners into 30+ variations with briefs and scripts

Ad Audit

What's broken in your ads, why, and a fix-it checklist with quick-win recommendations

Market Expansion

Audience research, competitor mapping, localized concepts, go-to-market strategy

Creative Digest

Subscription reports: 25+ ad concepts, trend analysis, platform strategies per issue

Creative Digest Flagship

Weekly or monthly intelligence reports with hand-picked winning ads, detailed breakdowns, grossing app analysis, new creative trends, platform updates, and actionable takeaways. Covers Meta, TikTok, YouTube, Pinterest, and native platforms.

150+Hours of research
30+Pages per report
25+Creative ideas
5+Platforms
30 minTo read
Digest Example Slides
Creative Digest - Best Meta Ads Analysis Creative Digest - Meta Actions & Trends Creative Digest - Best TikTok Ads Analysis
Expertise

Skills, tools & markets

Performance Marketing

  • Meta Ads (Facebook & Instagram)
  • TikTok Ads
  • Google Ads
  • Snapchat Ads
  • Native Ad Networks
  • Affiliate Marketing

Strategy & Research

  • Creative Testing Frameworks (A/B, Pretesting)
  • Creative Concepting & Production Briefs
  • Market Research & Competitor Intelligence
  • Audience Segmentation
  • Brand Positioning
  • Go-to-Market Strategy

Analytics & Attribution

  • Appsflyer / SKAN
  • Amplitude
  • Power BI
  • Google Analytics
  • Ad Spy Tools
  • App Store Intelligence

Leadership & Operations

  • Team Building & Hiring
  • Budget Planning & Forecasting
  • Cross-functional Collaboration
  • Vendor & Agency Management
  • Process Documentation
  • Training & Mentoring
Technical & AI Skills
AI Workflows (Claude, GPT) AI Content Generation Prompt Engineering API Integrations (Stripe, REST, OAuth) Mobile Development (iOS, Android, Capacitor) Swift / SwiftUI React / Node.js / Express MongoDB / Redis Stripe Payments & IAP Sentry / Analytics Pipelines CI/CD & Railway Deployment PWA & Service Workers No-Code & Automation
Markets (Tier 1 focused)
USA UK Europe Australia New Zealand LATAM / Brazil Asia Middle East CIS Africa
Industries
Mobile Apps Photo & Video Health & Fitness Education E-commerce SaaS Fintech Beauty & Care

Education

Master's, Marketing Management

ITMO University
2015 - 2017

Bachelor's, Marketing

St. Petersburg State University of Finance and Economics
2011 - 2015

Languages

RussianNative
EnglishFluent
LithuanianFluent
FrenchLearning

International

20+ countries lived and traveled. Mostly focused on Tier 1 markets: US, UK, Europe, Australia, New Zealand. Run campaigns across all major geos including LATAM, Asia, Middle East, CIS, and Africa.

Let's work together

Email me Message on Telegram
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