Seva Evlakhoff

About

Performance marketer who builds teams and scales what works

I build marketing teams, scale ad spend, and figure out why some creatives print money while others burn it. I've taken campaigns from test budgets to 7-figure monthly spend — and killed just as many that looked great on paper but didn't match the market.

Most of my career has been in mobile apps, SaaS, and e-commerce. I'm equally comfortable in a media buyer's dashboard and in a product strategy meeting.

→ Build and lead UA/marketing teams from zero. Hired, trained, and managed dozens of media buyers across 10+ companies and projects
→ Creative strategy tied to data, not taste. Research-driven approach to ad concepts, competitor analysis, and market positioning
→ Cross-functional with product, design, engineering. From SKAN attribution to creative briefs and brand positioning

What I solve

How I help companies grow

Spending but not scaling?

I find what's blocking growth in your creative and targeting, fix it, and build the system to keep scaling. From test budgets to 7-figure monthly spend.

No creative pipeline?

I build research-driven creative processes. From competitor analysis to concept briefs to production workflows. 100+ research projects delivered.

Building a marketing team?

I've hired, trained, and led UA teams across 10+ companies and projects. Full onboarding, documentation, processes, and culture from scratch.

Entering new markets?

Audience research, localized creative, go-to-market strategy. Scaled campaigns across 20+ geos with Tier 1 focus.

Want to launch a new product?

Full go-to-market: positioning, creative strategy, channel selection, budget planning, and team setup. From zero to first users.

Need someone technical who gets marketing?

I build tools, dashboards, and automations. From API integrations to analytics pipelines. Not just running ads, but engineering the systems behind them.

Experience

Career timeline

2025 - Present

Paris, France

Co-Founder

Creagen - Creative Research Agency

Co-founded on-demand creative research agency serving growth teams across mobile apps, SaaS, e-commerce, and fintech
Built and launched Creative Digest, a subscription intelligence product delivering 25+ ad concepts and trend analysis per report
Delivering ad audits, market expansion research, and creative strategy for brands running $5K-50K+/day in ad spend

2022 - 2024

Remote

Senior User Acquisition Manager

Instories (Photo & Video App)

Scaled monthly ad spend 4x across Meta, TikTok, Snapchat, and Google for the flagship iOS app
Conducted 30+ marketing and creative research studies with $10M+ revenue potential
Worked with product and engineering on attribution (Appsflyer, SKAN), analytics (Amplitude, Power BI), budget planning
Led creative strategy: brainstorms, ad concepts, creative retrospectives, internal training webinars
Managed TikTok influencer campaigns (TTCC, Spark Ads) with internal creator team

2021 - 2022

Limassol, Cyprus

User Acquisition Lead

LiveXP (Education App)

Built UA strategy from scratch across Meta, Google, TikTok, and Telegram
Improved mobile tracking and attribution working directly with dev teams (SKAN, UX/UI debugging)
Led creative strategy and brand identity: guidelines, video/graphic creatives, copywriting
Negotiated and managed partnerships with affiliate networks, agencies, and service providers

2019 - 2021

Lithuania

UA & Media Buying Team Lead

Contract Projects - Dating, Mobile Apps, E-commerce

Built and led UA teams for 3 companies on-demand, each with tailored acquisition strategies
Hired, trained, and onboarded media buying managers. Wrote documentation, manuals, training materials
Led integrations with new ad networks, trackers, and analytics tools across diverse verticals

Co-Founded

Creagen

On-demand creative research for growth teams

Products & Services

creagen.eu →

Fresh Concepts & Scaling

New ad concepts from scratch or multiply winners into 30+ variations with briefs and scripts

Ad Audit

What's broken in your ads, why, and a fix-it checklist with quick-win recommendations

Market Expansion

Audience research, competitor mapping, localized concepts, go-to-market strategy

Creative Digest

Subscription reports: 25+ ad concepts, trend analysis, platform strategies per issue

Creative Digest Flagship

Weekly or monthly intelligence reports with hand-picked winning ads, detailed breakdowns, grossing app analysis, new creative trends, platform updates, and actionable takeaways. Covers Meta, TikTok, YouTube, Pinterest, and native platforms.

150+Hours of research

30+Pages per report

25+Creative ideas

5+Platforms

30 minTo read

Digest Example Slides

Creative Digest - Best Meta Ads Analysis

Creative Digest - Best TikTok Ads Analysis

Expertise

Skills, tools & markets

Performance Marketing

Meta Ads (Facebook & Instagram)
TikTok Ads
Google Ads
Snapchat Ads
Native Ad Networks
Affiliate Marketing

Strategy & Research

Creative Strategy & Ideation
Market Research & Analysis
Competitor Intelligence
Audience Segmentation
Brand Positioning
Go-to-Market Strategy

Analytics & Attribution

Appsflyer / SKAN
Amplitude
Power BI
Google Analytics
Ad Spy Tools
App Store Intelligence

Leadership & Operations

Team Building & Hiring
Budget Planning & Forecasting
Cross-functional Collaboration
Vendor & Agency Management
Process Documentation
Training & Mentoring

Technical & AI Skills

AI Workflows (Claude, GPT) AI Content Generation Prompt Engineering API Integrations (Stripe, REST, OAuth) Mobile Development (iOS, Android, Capacitor) Swift / SwiftUI React / Node.js / Express MongoDB / Redis Stripe Payments & IAP Sentry / Analytics Pipelines CI/CD & Railway Deployment PWA & Service Workers No-Code & Automation

Markets (Tier 1 focused)

USA UK Europe Australia New Zealand LATAM / Brazil Asia Middle East CIS Africa

Industries

Mobile Apps Photo & Video Health & Fitness Education E-commerce SaaS Fintech Beauty & Care

Education

Master's, Marketing Management

ITMO University

2015 - 2017

Bachelor's, Marketing

St. Petersburg State University of Finance and Economics

2011 - 2015

Languages

International

20+ countries lived and traveled. Mostly focused on Tier 1 markets: US, UK, Europe, Australia, New Zealand. Run campaigns across all major geos including LATAM, Asia, Middle East, CIS, and Africa.